Persona Type: Artisan

  • Erika persona

    November 5, 2025
    A devoted supporter who speaks only español at home, Erika feels excluded when the app offers no support in her…
  • Paula

    November 5, 2025
    A hands-on parent running concessions for her daughter’s team, Paula has never used a digital POS before. She relies on…
  • John persona

    November 5, 2025
    A weekend volunteer with no formal training, John shows up to manage the gate line — often in low-connectivity zones…
  • Erika persona

    September 8, 2025
    Much like Paula, she’s deeply involved and supportive—but Spanish is her primary language. Language barriers can make digital platforms feel…
  • John persona

    September 8, 2025
    A hometown sports enthusiast with no current student ties. He attends games for connection—to people, tradition and team pride—and seeks…
  • Paula

    September 8, 2025
    A parent who coordinates everything for her child’s team. She values efficiency, early access to tickets and seating details—and is…
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